About augmented reality
“It will happen in a big way, and we will wonder when it does, kind of how we wonder how we live without our phone today.”
Tim Cook, Ceo of Apple
While VR is limited to the boundaries of digitality, AR gives you the freedom of the real world enhanced with whatever digital input you desire.
AR enhances your real world perception with virtual elements like text, sound or even lifelike three-dimensional holograms.
Listing all use cases would be a never-ending task as there are infinite possibilities. Like a smartphone, everyone will use it in his very own personal way.
AR poses a completely new way of experiencing digital content. It enables you to interact with holograms as naturally as you are used to with real world problems.